Indians Splurge ₹1 Lakh Crore on Dhanteras 2025 Despite Record Gold Prices

This year’s Dhanteras turned into one of India’s biggest festive shopping sprees ever, with consumers spending a record ₹1 lakh crore, according to estimates by the Confederation of All India Traders (CAIT). Despite gold prices touching historic highs of ₹1.3 lakh per 10 grams, buyers showed no hesitation in investing heavily in jewellery, silver coins, electronics, and household goods.

Festive Spirit Overpowers High Prices

Jewellery stores, bullion markets, and electronic showrooms across India witnessed an unprecedented rush. “The past two days have seen an extraordinary turnout in jewellery markets across metros and smaller cities alike,” said Pankaj Arora, National President of the All India Jewellers and Goldsmith Federation.

CAIT reported that gold and silver sales alone contributed nearly ₹60,000 crore of the total spending — a sharp 25% rise over last year’s figure. This clearly shows that festive sentiment and cultural beliefs continue to outweigh the pressure of soaring prices.

Gold Glitters Despite Record Rates

Even though gold prices reached record levels of ₹1,30,000 per 10 grams, Indian households continued their age-old tradition of buying gold on Dhanteras, considered an auspicious sign of prosperity. In Delhi alone, gold and silver sales crossed ₹10,000 crore, confirming strong consumer enthusiasm, said Arora.

Interestingly, while gold volumes dipped by 10–15% due to high prices, the value of transactions rose sharply, driven by larger and higher-value purchases. A brief overnight correction — with gold prices slipping from ₹1,34,000 to ₹1,32,000 in Delhi and from ₹1,30,000 to ₹1,28,000 in Mumbai — further encouraged buyers to seize the opportunity.

“Average transaction values have increased by nearly 25% this season,” said Avinash Gupta, Vice Chairman of the All India Gem and Jewellery Domestic Council (GJC). “Despite lower volumes, the enthusiasm was unmatched, and silver coins, in particular, saw record demand.”

Silver Steals the Show

Silver emerged as the surprise winner this Dhanteras. Prices surged to ₹1,80,000 per kilogram, up from ₹98,000 last year, yet demand soared. Buyers from Tier 2 and Tier 3 cities played a big role in this trend, with sales of silver coins jumping by 35–40% compared to 2024.

According to trade associations, silver’s affordability compared to gold and its growing popularity as an investment and gifting option made it the preferred metal this season.

Beyond Gold and Silver: Indians Buy Big in Every Category

The shopping boom extended far beyond precious metals. Utensils sales touched ₹15,000 crore, while electronics and electrical goods added another ₹10,000 crore to the total. Items such as decorative pieces, religious idols, and home improvement products also saw strong demand, bringing in another ₹3,000 crore in sales.

Dhanteras 2025: A Symbol of Faith and Prosperity

Experts say this year’s Dhanteras highlighted the deep-rooted connection between faith, tradition, and financial optimism in India. Even amid record-breaking metal prices, people continued to invest in assets that symbolize wealth and good fortune.

With such robust spending across sectors, Dhanteras 2025 will likely go down as one of the most successful festive shopping seasons in recent memory  proving once again that when it comes to celebration, Indians truly believe in going all out.